SOCIAL MEDIA MARKETING
Social media has not only re-defined word of mouth marketing, which by the way, is the most effective kind of marketing, it has re-energized it, by adding lightning speed, community, interactivity and instant feedback. We use the right social listening tools to track consumers’ conversation, and consequently provide be-spoke solutions to their needs, to optimize our Clients’ marketing spend, as well as ensure that value delivery is on point.
Content is King. Creating the right content is very key to not only acquiring followership and patronage on media channels, but also to engaging these audiences and entrenching a brand’s positioning is their mind. We collaborate with you to determine and create the right content that would connect seamlessly with your audience, in delighting and captivating ways, converting your brand loyalists to happy brand advocates.
SOCIAL MEDIA STRATEGY
What are the best ways a business should be using social media to get highest possible return on their investment? What ways does your brand use social media and what are you trying to achieve through social media marketing? Who are your target audience and why? Are you building positive influence around your brand and what social media tools do you make use of and analytic tools to measure the key metrics? How does your brand leverage the various social media channels and amplifying her messages? These are some of the major areas we focus on when we audit your channels.
We build and manage online communities for a brand or personality. We build relationships within the communities, as well as create experiences for the audience who participate in the community. We give you the best insights on how to maximize your return on investment (ROI). It is also important that you use the right social listening tools to be aware of what your audience are talking about in order to address their needs timely and efficiently.
SOCIAL MEDIA CHANNEL AUDIT
How well do you use your social media channels and how well does it work for you? Do you have the right photo, cover and share engaging content? Let us identify what’s working and what failing and what can be improved upon across all your social media channels. We also have social media analytics tools to assist in producing the best insights. We have everything you need to perform a successful social media audit.
WE CARE ABOUT HOW YOU ARE PERCEIVED
Imagine walking into the head office of a big, global brand. The space is huge, the decor and furnishing on-point. But there’s a problem: there’s no front desk with a smiling receptionist to receive and direct you. You’re no doubt disappointed and surprised by the oversight. Although the Internet isn’t a physical location, it most certainly is a place. And judging by the increasing percentage of the world’s population who literally live on the Internet, it’s a place where most people expect businesses and companies to actively play. If you don’t have an active digital presence, you are very likely to leave the same impression as the receptionist-less company.